Green Tea Market Report, Size, Share, Growth, Trends, Demand, Forecast 2023-2028

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Green Tea Market Report, Size, Share, Growth, Trends, Demand, Forecast 2023-2028

The latest report published by IMARC Group, titled “Green Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on green tea market outlook. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global green tea market size reached US$ 15.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 22.2 Billion by 2028, exhibiting a growth rate (CAGR) of 6.5% during 2023-2028.

Green tea, derived from the Camellia sinensis plant, is a globally renowned beverage celebrated for its health benefits and rich history. Unlike black or oolong teas, green tea leaves undergo minimal oxidation during processing, preserving their natural color and nutritional value. There are several types of green tea, each with unique characteristics, including Sencha, known for its balanced taste and aroma; Matcha, a powdered form rich in antioxidants; and Longjing, distinguished by its high quality and delicate flavor. Key aspects of green tea encompass its chemical composition, including catechins, flavonoids, and caffeine, which contribute to its health-promoting properties.

The advantages of green tea are extensive. It is known for boosting metabolism, aiding in weight management, and reducing the risk of various diseases, such as heart disease and certain types of cancer. Its antioxidant properties combat oxidative stress, and its anti-inflammatory effects are beneficial for overall well-being. The beverage is also appreciated for its soothing effect, aiding in stress reduction and mental clarity. Its versatility extends to culinary uses, finding its place in a variety of recipes and health products. This diverse range of benefits makes green tea not just a beverage but a holistic component of a health-conscious lifestyle.

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Market Trends:

The global green tea market is witnessing robust growth, propelled by increasing health consciousness among consumers worldwide. Additionally, the rising awareness of the health benefits associated with green tea consumption, including weight loss, improved brain function, and lower risk of chronic diseases, is favoring the market. This health trend is encouraging a shift from traditionally caffeinated beverages such as coffee and black tea to healthier alternatives, further propelling the market. The growth in the wellness and fitness industry also plays a significant role in fueling the demand for green tea. With more consumers adopting healthier lifestyles and diets, green tea is becoming an essential part of daily nutrition regimes. Along with this, the growing popularity of natural and organic products is leading to an increased demand for organic green tea varieties, free from pesticides and artificial additives. In addition, innovation in product offerings and packaging is another key trend driving the market. Manufacturers are introducing a variety of flavored green teas, catering to diverse consumer preferences. Therefore, this is significantly supporting the market.

Moreover, convenient packaging forms such as tea bags, ready-to-drink bottles, and powdered mixes are making it easier for consumers to enjoy green tea on the go, further providing a boost to its popularity. Apart from this, the rise of e-commerce platforms is contributing to the market. In confluence with this, online retail channels offer a wider range of green tea products, often at competitive prices, making them accessible to a broader consumer base. This ease of access, combined with the ability to read reviews and compare products, is enhancing consumer purchasing decisions. Furthermore, the increasing inclusion of green tea in beauty and skincare products due to its antioxidant properties is creating a positive market outlook.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • AMORE Pacific Corp
  • Arizona Beverage Company
  • Associated British Foods LLC
  • The Coca-Cola Company
  • Tata Global Beverages
  • Unilever
  • Cape Natural Tea Products
  • Celestial Seasonings
  • Finlays Beverages Ltd.
  • Frontier Natural Products Co-Op.
  • Hambleden Herbs
  • Hankook Tea
  • Honest Tea, Inc.
  • ITO EN
  • Kirin Beverage Corp.
  • Metropolitan Tea Company
  • Northern Tea Merchants Ltd
  • Numi Organic Tea
  • Oishi Group Plc.
  • Oregon Chai Inc.
  • Yogi Tea

Green Tea Market Segmentation:

Our report has categorized the market based on region, type, flavour and distribution channel.

Breakup by Type:

  • Green Tea Bags
  • Green Tea Instant Mixes
  • Iced Green Tea
  • Loose Leaf
  • Capsules
  • Others

Breakup by Flavour:

  • Lemon
  • Aloe Vera
  • Cinnamon
  • Vanilla
  • Wild Berry
  • Jasmin
  • Basil
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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